Week 1 – 2
ValidationSchema passes Rich Results Test. Google starts re-indexing pages with the new markup.
The structured data that makes AI search engines parse and cite your FAQ content.
This is the single highest-leverage technical change you can make for AI search visibility. Without it: AI engines guess what's a question and what's an answer. With it: they parse your FAQs cleanly, and you become more "citable" in their answers.
Five steps. The whole thing takes about thirty minutes once you've picked your questions.
<head> of any page where you want the FAQs to be associated with the page's content.search.google.com/test/rich-resultsReplace placeholders in [BRACKETS] with your real content. Every Q/A pair follows the same structure — duplicate the mainEntity block as many times as you have questions.
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "[YOUR QUESTION HERE]", "acceptedAnswer": { "@type": "Answer", "text": "[YOUR ANSWER HERE — write it conversationally, 2–4 sentences. Include specific numbers, programs, or scenarios when relevant.]" } }, { "@type": "Question", "name": "[NEXT QUESTION]", "acceptedAnswer": { "@type": "Answer", "text": "[NEXT ANSWER]" } } ] } </script>
Pick 10–15 that match your business. Don't include questions you can't answer specifically — generic answers don't get cited by AI engines.
Down payment assistance and self-employed income are two of the highest-volume AI search topics in mortgage. If you serve either, build a page around them.
The last two categories. Local-market questions should be duplicated — write one set per city you're licensed in.
"Yes, you can get a mortgage with student loan debt. Lenders calculate your debt-to-income ratio using either your actual monthly payment, or 1% of the loan balance for deferred loans (FHA), or 0.5% (conventional)."
Plugin route: Install "Schema & Structured Data for WP & AMP" or "Yoast SEO" (Yoast handles FAQ schema in its block editor).
Manual route: Add the JSON-LD using a "Custom HTML" block, OR install "Insert Headers and Footers" and paste the schema in the head section.
Page settings → Custom Code → Inside <head> tag.
Webflow's CMS also has FAQ schema-aware fields if you want to power your FAQs from a collection.
Page Settings → Advanced → Page Header Code Injection. Paste the JSON-LD there.
Note: Squarespace's free tier may strip code injection — verify on a paid plan.
Wix Editor → Settings → SEO Tools → Custom Code → Add Custom Code.
Place in <head>.
Drop the <script type="application/ld+json"> block directly in the <head> of the page template. Use a per-page slot (Astro's <Fragment slot="head">, Next.js <Head>) so each page can ship its own FAQ set.
Right-click your homepage → View Page Source → look for the <head> tag. If you can find it, you can add to it. If you can't, this is a $50–100 task on Fiverr or Upwork — send a developer this PDF and the schema you want to deploy.
Two real FAQs — one on California down payment assistance, one on self-employed mortgages — written to the rules from page seven. Use as a template; swap in your numbers.
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How does CalHFA MyHome work for first-time California buyers?", "acceptedAnswer": { "@type": "Answer", "text": "CalHFA MyHome offers a deferred-payment loan up to 3.5% of the purchase price (or appraised value, whichever is lower) for first-time California buyers. There are no monthly payments — the loan is repaid when you sell, refinance, or pay off your first mortgage. Income limits vary by county and household size, and the program pairs with FHA, VA, USDA, or conventional first mortgages." } }, { "@type": "Question", "name": "Can I get a mortgage if I'm self-employed for less than two years?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Bank statement loans qualify self-employed borrowers using 12–24 months of personal or business bank statements instead of tax returns, so you don't need a two-year self-employment history. Credit score requirements typically start at 620, with down payments from 10%. Rates run about 1–2% above conventional, but it's the cleanest path to a mortgage when traditional documentation doesn't work." } } ] } </script>
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